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Mark IV
Enterprises
Privacy Policy
PLEASE READ THE FOLLOWING PRIVACY POLICY CAREFULLY
BEFORE ACCESSING ANY PART OF THE WEBSITE
Overview:
Mark IV Enterprises, (the Company) recognizes
and respects the privacy of users of the Website.
The following privacy policy, as modified from time
to time by us as described below (the Policy), tells
you about the information that the Company collects
through the Website, how we use that information and
how you can opt out of certain uses of information
we may collect. If you access the website you are
consenting to the information collection and use
practices described in this Policy, as modified from
time to time by us.
Effective Date and Updates:
This Privacy Policy is effective at 6:00 p.m. on
August 20, 2007. The Company reserves the right to
make changes to this Policy at any time, and will
post any revised Policy on this page. You will know
we have changed the Policy when you see a new
effective date in the first sentence of this
paragraph. The Company will not notify its website
visitors or customers of any such changes by e-mail
or other personal contact. We encourage you to check
the date of this Policy whenever you visit this
Website so that you will know when you need to
review the Policy for modifications.
Information The Company May Collect About You.
We may collect the following types of information
on the Website:
"Personal Information " is information that is used
by the Company to identify you individually, such as
your name and address.
"Aggregate Information" is information that does not
contain Personal Information or from which Personal
Information has been removed. An example of
Aggregate Information is information about use of
the website, such as pages visited on the website.
The actual information we collect from you depends
on the services you use on the Website. The
following is a more detailed explanation of some of
the types and uses of information we collect.
Email Services:
If you provide us with your email address and opt in
to any email notification features that the Company
may now have or may develop in the future, you may
receive email from time to time from the Company.
Each email you receive from the Company will contain
an unsubscribe link at the bottom of the email
message which will provide you the opportunity to
opt out of receiving future communications from the
Company by clicking on the unsubscribe link and
following the unsubscribe instructions.
Information Request Forms:
The Website contains various request forms that
allow you to request information, products and
services and to submit resumes to the Company. For
instance, we may collect information such as your
preferences regarding location, size and price of a
new home. When we collect such information, we may
share it with third parties as is necessary to
respond to your request.
Surveys:
From time to time, we may collect information
through online surveys, questionnaires or
information requests on the Website. These surveys
may request demographic information (such as age
range, gender, areas of interest) and customer
feedback. Participation in such surveys,
questionnaires or information requests is voluntary
and with each request you will have the choice of
whether or not to disclose information. We may use
such survey information to analyze the Website and
to improve users' overall experience on the Website.
Administrative Purposes:
We may collect and use information that identifies
you personally when you submit comments, questions
or suggestions through the Website. For example, if
you submit questions to the contact us link on this
site or submit information requests we will use the
information you provide to respond to you. We also
may collect and use your information to contact you
when necessary for other administrative purposes. If
you do submit comments, questions or suggestions
through the website, please do not include
confidential personal or financial information in
such requests. Such e-mail will be maintained in
accordance with our corporate e-mail and document
retention policies.
Disclosure of Your Personal and Aggregate
Information.
Personal Information:
The Company will not sell or disclose your
Personal Information without your consent except as
set forth below.
Consultants:
From time to time the Company engages consultants
that may need access to the information we collect
to perform their services for us, such as
administering our mailing lists. We require that our
consultants keep Personal Information confidential
and use it only in accordance with the service
agreement between the Company and such consultant.
Transaction Processing:
When you complete an information request form or
otherwise indicate to us that you want us to provide
you with a product or service (such as a request to
be included in mailings about our future projects),
we share and maintain the data needed for you to
receive the products or services you have requested.
Legal Requirements:
We may disclose your Personal Information if
required to do so by law or if we believe that such
action is reasonably necessary to: (a) conform with
the law, respond to claims or comply with legal
process served on the Company or the website; or (b)
protect and defend our rights or property, including
the website, our employees, guests or the public.
Company Sale:
Because information collected through the website is
a trade secret and asset of the Company, we may
disclose or sell such information in the event we
entertain the sale of the Company or some or all of
its assets.
Employment:
If you submit a resume or other information to us in
connection with a job opening at the Company, we may
disclose or transfer Personal Information and any
other information you submit to employees and
consultants involved in the recruiting and hiring of
job applicants.
Aggregate Information:
The Company collects "Aggregate Information" about
you and your use of the Website whenever you visit
the Company online. For instance, the Company may
collect various forms of "click stream" information
such as entry and exit points for our Website (i.e.,
referring URLs or domains), site traffic statistics,
page views, impressions, and operating system and
browser type. In addition, when users request pages
on the Website, the Companys servers automatically
log the users IP address. An IP address is a number
that is automatically assigned to your computer
whenever you are surfing the Web. The Company may
collect, compile, store, publish, promote, report,
sell, or otherwise disclose or use any and all
Aggregate Information. However, if the Company
correlates any Aggregate Information to you, such
information will be treated like Personal
Information under this Policy.
Cookies:
The Company may make use of "cookies" on the
website. Cookies are small text files that are
stored on a user's computer by a web server based on
the permissions set in a user's browser software. A
cookie itself is not designed or intended to read
any information from a user's computer (other than
the contents of the cookie); rather, it is an
identifier used by the website that originally
placed it on your hard drive. The actual contents of
the cookie information can be retrieved by the same
server to identify the computer and subsequently to
customize, monitor, or regulate the use of a site
based on information stored in the cookie and the
host server. Therefore, cookies only identify the
user's computer to the website that may correlate
other information, including personal information,
with the cookie. Cookies allow the Company to
automate access and data entry functions of the
Website such as login information, correlate online
ordering information for purchases, tailor the
Website to your preferences or interests, or
customize promotions or marketing. In addition,
cookies allow us to track usage of the Website to
determine which areas are useful or popular and
which are not, thereby enabling us to improve and
update the Website effectively.
Security:
The Company uses reasonable efforts to store and
maintain personal information to protect it from
loss, misuse, alteration or destruction by any
unauthorized party. If you are asked to provide
financial information in connection with your
request for the Companys products or services, such
information will be collected through a secure
internet connection using reasonable commercial
security measures. We store no financial information
or social security information on the Website. When
we do transmit your data, we use only secure servers
using current encryption technology to encode your
data safely. We make reasonable efforts to attempt
to prevent the unauthorized access of our systems
containing personal data.
Breach of Security:
In the event of a breach of our information system
security that may compromise your personal financial
information, we will promptly notify you of such
breach at the e-mail address that we have on file
for you. We reserve the right to reasonably delay
such notification as may reasonably be necessary as
part of any internal investigation or law
enforcement efforts related to such breach.
Outside Links:
While on the Website, you may be referred to web
sites other than the Companys Website. A link from
the Website to such a third party website does not
imply endorsement of that site nor any ability to
control that site's privacy practices. Be aware that
third party websites may collect data and personal
information and operate according to their own
privacy practices. Therefore, you should carefully
review the privacy policies of third party websites
before submitting any Personal Information to them.
Opting Out, Removal of Personal Information and
Contacting Us:
Any time your provide us with Personal Information,
the website provides you the opportunity to opt out
of receiving further communications from us. To opt
out of receiving marketing information or to
unsubscribe from any specific email service, email a
request to the contact us section of this website.
If you have questions or concerns about this Policy,
or the accuracy of any Personal Information we hold
about you, please use the contact us section of this
website. You may request removal of your Personal
Information from our system(s) by contacting us
through this website. We will comply with your
request except to the extent we are required to
maintain your information in accordance with our
document retention policies or applicable laws or
regulations. If at any time you feel that the
Company has not adhered to this policy, email us and
we will do our best to respond promptly to your
concerns.
Mark IV
Enterprises, 301 Exchange
Boulevard Suite 200, Rochester, New York, 14608
(585) 232-1760
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